The Effect of Brand Equity and Brand Resonance on Tourist Decisions Visiting the 2018 Asian Games Legacy of Jakabaring Sport City as a Sport Tourism Destination

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Author(s)            : (1) Esxi Martia Gusma; (2) Zakaria Wahab; (3) Agustina Hanafi

Institution          : Management, Sriwijaya University, Indonesia

Category            : Article

Topics                 : Management

Article can be downloaded here >> The Effect of Brand Equity and Brand Resonance on Tourist Decisions Visiting the 2018 Asian Games Legacy of Jakabaring Sport City as a Sport Tourism Destinatio

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