The Effect of Utilitarian Value and Hedonic Value on Customer Loyalty with Customer Satisfaction As an Intervening Variable: Empirical Evidence from Indonesia

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Author(s)          : (1) Zainurrafiqi; (2) Siti Salama Amar; (3) Rohmaniyah; (4) Rini Aristin; (5) R.P.Much Muchtar; (6) Rusnani; (7) Miftahol Arifin; (8) Abdul Hadi; (9) Kusik Kusuma Bangsa; (10) Nurul Hidayati

Institution         : (1) Faculty of Economics, Universitas Madura, Indonesia; (2) Faculty of Administration Science, Public Administration Study Program, Universitas Madura, Indonesia; (3) Faculty of Agriculture, Agribusiness study program, Universitas Wiraraja Madura, Indonesia; (4) Faculty of Economics and Business, Universitas Wiraraja Madura, Indonesia; (5) Faculty of Tarbiyah, Institut Kariman Wirayudha (INKADHA) Sumenep, Indonesia; (6) Faculty of PGMI, Stai Miftahul Ulum Tarate Pandian Sumenep, Indonesia; (7) Faculty of Islamic Economics and Business, institut Dirosat Islamiyah Al-Amien (IDIA), Indonesia

Category           : Article

Topics                : Economy and Business

Article can be downloaded here >> The Effect of Utilitarian Value and Hedonic Value on Customer Loyalty with Customer Satisfaction As an Intervening Variable: Empirical Evidence from Indonesia

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