The Effect of Social Media Marketing to Satisfaction and Consumer Response: Examining the Roles of Perceived Value and Brand Equity as Mediation

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Author(s)          : (1) Handri Dian Wahyudi; (2) Cesya Rizkika Parahiyanti

Institution         : Management Department, Universitas Negeri Malang, Indonesia

Category           : Article

Topics                : Economy and Business

Article can be downloaded here >> The Effect of Social Media Marketing to Satisfaction and Consumer Response: Examining the Roles of Perceived Value and Brand Equity as Mediation

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