The Effect of Hedonic Shopping and Utilitarian Values on Impulse Buying Moderated by Gender on the Marketplace

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Author(s)          : (1) Ni Putu Inten Nindya Paramitha; (2) Sulhaini; (3) Akhmad Sauf

Institution         : (1) Magister of Management, Faculty of Economics and Business, University of Mataram, Mataram, Indonesia; (2) Management, Faculty of Economics and Business, University of Mataram, Mataram, Indonesia

Category           : Article

Topics                : Management

Article can be downloaded here >> The Effect of Hedonic Shopping and Utilitarian Values on Impulse Buying Moderated by Gender on the Marketplace

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