The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable

Author(s)          : (1) Nurmila; (2) Sulhaini; (3) Akhmad Saufi

Institution         : Magister of Management, Faculty of Economics and Business, University of Mataram, Mataram, Indonesia

Category           : Article

Topics                : Management

Article can be downloaded here >> The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable