The Effect of Brand Image, Brand Trust, Economic Benefits, and Brand Attitude Toward Purchase Intention on Iphone in East Java

Author(s)            : (1) Luklu’ul Maknunah, (2) Basuki Rachmat

Institution          : Perbanas School of Economics, Surabaya, Indonesia

Category            : Article

Topics                 : Economy

Article can be downloaded here >> The Effect of Brand Image, Brand Trust, Economic Benefits, and Brand Attitude Toward Purchase Intention on Iphone in East Java