Effect of Customer Orientation and Competitor Orientation on New Product Development of Woven Products: The Role of Innovation Possibilities

Author(s)            : (1) Jamilah; (2) Dwi Putra Buana Sakti; (3) Lalu Edy Herman

Institution          : Faculty of Economics and Business, Universitas Mataram, Indonesia

Category            : Article

Topics                 : Economy and Business

Article can be downloaded here >> Effect of Customer Orientation and Competitor Orientation on New Product Development of Woven Products: The Role of Innovation Possibilities