Commodification of Endorser Models in the Cultural Industry of Fashion and Cosmetic Products (Critical Study of the Phenomenon of Mass Culture in the Cultural Industry Based on the Perspective of György Lukács)

Author(s)          : (1) Endah Fantini; (2) Sunarto; (3) Mikhael Dua

Institution         : (1) Communication Science; Social and Political Department; Sahid University, Indonesia; (2) Moestopo University, Indonesia; (3) Atmajaya University, Indonesia

Category           : Article

Topics                : Communication

Article can be downloaded here >> Commodification of Endorser Models in the Cultural Industry of Fashion and Cosmetic Products (Critical Study of the Phenomenon of Mass Culture in the Cultural Industry Based on the Perspective of György Lukács)