Experiential Marketing as a Means to Build Customer Loyalty in Traditional Concept Restaurants in Sleman Regency, Indonesia

Author(s)          : (1) Purwani Retno Andalas; (2) Lucia Nurbani Kartika

Institution         : Business Faculty, Duta Wacana Christian University, Yogyakarta, Indonesia

Category           : Article

Topics                : Economy and Business

Article can be downloaded here >> Experiential Marketing as a Means to Build Customer Loyalty in Traditional Concept Restaurants in Sleman Regency, Indonesia