Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)

Author(s)          : (1) Marisa Arnindita Palma; (2) Sri Setyo Iriani; (3) Harti

Institution         : Program Pasca Sarjana Manajemen, Universitas Negeri Surabaya, Indonesia

Category           : Article

Topics                : Economy and Business, Management

Article can be downloaded here >> Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)