Impact of Eperiential Marketing and Perceived Quality on Brand Loyalty with Brand Trust as Mediation

Author(s)          : (1) Lod Sulivyo; (2) Ayu Ekasari

Institution         : (1) Sekolah Tinggi Ilmu.Ekonomi PPI, Indonesia; (2) Faculty of Economics and Business, University of Trisakti, Indonesia

Category           : Article

Topics                : Economy and Business

Article can be downloaded here >> Impact of Eperiential Marketing and Perceived Quality on Brand Loyalty with Brand Trust as Mediation