Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia)

Author(s)          : (1) Hartiani; (2) Dwi Putra Buana S; (3) Akhmad Saufi

Institution         : (1) Master of Management FEB University of Mataram, Lombok, Indonesia; (2) Management Departement FEB University of Mataram, Lombok, Indonesia

Category           : Article

Topics                : Management

Article can be downloaded here >> Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia)