The Effect of Social Media Marketing to Satisfaction and Consumer Response: Examining the Roles of Perceived Value and Brand Equity as Mediation
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Author(s) : (1) Handri Dian Wahyudi; (2) Cesya Rizkika Parahiyanti
Institution : Management Department, Universitas Negeri Malang, Indonesia
Category : Article
Topics : Economy and Business
Article can be downloaded here >> The Effect of Social Media Marketing to Satisfaction and Consumer Response: Examining the Roles of Perceived Value and Brand Equity as Mediation
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