The Effect of Switching Barriers, Hedonic Value on Customer Loyalty with Customer Satisfaction as Mediator

Author(s)            : (1) Yulisa Susanti; (2) Wing Ispurwanto; (3) Tri Ratna Murti

Institution          : Universitas Persada Indonesia, Y.A.I., Indonesia

Category            : Article

Topics                 : Economy and Business

Article can be downloaded here >> The Effect of Switching Barriers, Hedonic Value on Customer Loyalty with Customer Satisfaction as Mediator