The Effect of Viral Marketing, Online Customer Review, Price Perception, Trust on Purchase Decisions with Lifestyle as Intervening Variables in the Marketplace Shopee in Surabaya City

Author(s)          : (1) Neri Agesti; (2) Mohammad Sihab Ridwan; (3) Endah Budiarti

Institution         : Faculty of Economics and Business, Universitas 17 Agustus 1945 Surabaya, Indonesia

Category           : Article

Topics                : Economy and Business

Article can be downloaded here >> The Effect of Viral Marketing, Online Customer Review, Price Perception, Trust on Purchase Decisions with Lifestyle as Intervening Variables in the Marketplace Shopee in Surabaya City