Business System and Promotion of Borobudur Temple During the Dutch East Indies Period (1891-1940)
Author(s): Putri Hasri Suciyati, Rhoma Dwi Aria Yuliantri, Reza Renggana Hamdani
Institution: Universitas Negeri Yogyakarta, Indonesia
Category: Article, Borobudur, History, IJMMU, Promotion, Tourism
Topics: Business; Promotion; Tourism; Borobudur
Abstract: This study aims to examine the business system and promotion of Borobudur Temple as one of the tourism objects in the Dutch East Indies. The method used in this study is a historical method with an economic approach. The sources used in this study are primary sources obtained from various tourism promotion media during the Dutch East Indies period and secondary sources derived from books and articles. The results showed that the business and promotion system in the Dutch East Indies was carried out by official institutions established by the colonial government or other parties, such as individuals, communities, shipping companies, tourism bureaus, foreign parties, and private parties. In addition, the promotional media used are also diverse, such as printed goods in the form of guidebooks, maps, posters, magazines, documentaries, exhibitions, and congresses. It can be concluded that business and tourism promotion runs in the Dutch East Indies, where official government institutions and other parties are trying to promote Borobudur Temple.
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