Representation of Fufufafa Issue in Public Discourse: A Study of Teun A. van Dijk’s Critical Discourse Analysis

Author(s): Pana Pramulia, Hari Bakti Mardikantoro, Rustono Rustono

Institution: Semarang State University, Indonesia

Category: Articles, IJMMU, Representation, Social

Topics: Fufufafa, Public Discourse; Critical Discourse Analysis; Teun A. Van Dijk; Social Media; Power; Ideology

Abstract: This research examines the representation of the “Fufufafa” issue in public discourse using Teun A. van Dijk’s Critical Discourse Analysis approach. This issue reflects how ideological and power forces play a role in shaping public narratives, particularly through social media such as Facebook, Instagram, and TikTok, as well as online mass media such as Kumparan and BBC News. The analysis highlights how dominant actors in society use discourse to defend their position and reinforce a particular agenda. The results show that social media accelerates the spread of this issue, creates polarization among the public, and contributes to the formation of public opinion that is often influenced by narratives modified according to the interests of dominant actors. Through critical discourse analysis, this research also reveals the power imbalance hidden behind the discourse and the important role of social media in directing public perception.

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