The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness

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The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness

Author(s)            : (1) Susilowati Natakoesoemah; (2) Gracia Rachmi Adiarsi

Institution          : LSPR Communication and Business Institute, Indonesia

Category            : Article

Topics                 : Communication

Article can be downloaded here >> The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness

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