The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness
Author(s) : (1) Susilowati Natakoesoemah; (2) Gracia Rachmi Adiarsi
Institution : LSPR Communication and Business Institute, Indonesia
Category : Article
Topics : Communication
Article can be downloaded here >> The Indonesian Millenials Consumer Behaviour on Buying Eco-Friendly Products: The Relationship Between Environmental Knowledge and Perceived Consumer Effectiveness
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