Enhancing the Competitiveness of Wedding Ringbox Products Through Rusticthemed as a Unique Selling Point (USP)

Author (s) : Ria Rahmawati
Institution : Pascasarjana Institut Seni Indonesia Yogyakarta, Indonesia
Category : Article, IJMMU
Topics : : Product Design; Competitiveness; Unique Selling Proposition (USP)

Abstract : This study examines the unique selling proposition (USP) in business development strategy. The issues to be evaluated are: 1) The emergence of product market competition that drives companies to seek innovative design approaches; 2) The challenge of making the unique selling proposition (USP) an effort in product diversification. The objectives of this writing are: 1) To understand the contribution of new approaches in product design that can provide a competitive advantage and attract consumer interest; 2) To provide recommendations for novelty as a central form of the unique selling proposition (USP). The method used in this research is qualitative with a comparative study approach. Data collection techniques include observation, interviews, and documentation. Furthermore, the presence of the unique selling proposition (USP) as an element of product diversification is seen as an innovative design approach that distinguishes and attracts consumer interest. Additionally, market data analysis and consumer behaviour will be a crucial part of this approach. The conclusion of this research is expected to contribute to a strategic understanding in business development through the application of the USP.

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