The Effect of Advertising and Price Discounts on the Interest of Tourists to Stay at Hotel (Staycation) During the Covid-19 Pandemic with Health Risk Perception as Moderating Variable
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Author(s) :
Eliza Yusnita1
; Akhmad Saufi2
; Baiq Handayani2
Institution :
Master of Management, Faculty of Economy and Business, University of Mataram, Lombok, Indonesia
2 Management, Faculty of Economy and Business, University of Mataram, Lombok, Indonesia
Category : Article
Topics : Advertising; Price Discount; Interest on Staying; Health Risk Perception
Article can be downloaded here >>